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A Degree in a Book: Marketing - John Jessup, Joel Jessup [TorrentX]
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A Degree in a Book: Marketing - John Jessup, Joel Jessup [TorrentX]

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Torrent Contents

2 files — 421.24 MBs
Written by John Jessup | Read by Laurence Bouvard
Format: M4B | Bitrate: 128 Kbps | Unabridged
Length: 7 hrs and 42 mins Release date: 04-04-22
A comprehensive guide to everything you can learn in a Marketing degree.
This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Management Market research Product development Buyer behavior and the impact of popular culture, ethics, and social responsibility Digital marketing including social media and SEO Retail—in all its many forms How lockdowns and the global pandemic have changed the world of marketing
Whether you’re a student, a marketing professional, or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
2 files
A Degree in a Book_ Marketing_ Everything You Need to Know to Master the Subject - in One Book! [B09X671R67].jpg
A Degree in a Book_ Marketing_ Everything You Need to Know to Master the Subject - in One Book! [B09X671R67].m4b